Leading the development of the organizations annual strategy for marketing events and involvements, including pioneering, creative, new tactics, and campaigns
Increasing the engagement strategy, creative approach, planning, and execution for the organizations largest and highest profile employee events, including day-of-event management.
Conceptualizing, designing, and creating high-profile external events that portray the organization in a positive light to media, government officials and other key stakeholders. Events include but are not limited to revolutionary or ribbon-cutting events with senior government officials and company events hosted at large, external venues.
Leading development, design, event creation, and communications for all-employee leadership gatherings hosted by the organizations Executive Committee Members.
Providing strategic guidance and consultation for new corporate programs, events, and other experiences.
Designing recommendations for strategic approach, policies, budget, and creative direction of new events.
Designing and implementing methods to transform the digital experience of company events.
Managing communications and promotional materials for special events.
Developing approach and methods to evaluate and measure event success. Leverage insights in the development of an annual strategy.
Influencing and negotiating with internal partners as needed in the best interests.
Producing detailed proposals for events, ., timelines, venues, suppliers, legal obligations, staffing, and budgets.
Ensuring insurance, legal, health, and safety obligations are adhered to.
Coordinating venue management, caterers, stand designers, contractors, and equipment hire.
Planning room layouts and the entertainment program, scheduling workshops, and demonstrations.
Coordinating staffing requirements and staff briefings.
Liaising with marketing and PR colleagues to promote the event (if in-house and ticketed).