Email Marketing Manager

Genie Exeport

Job Opportunity for the Email Marketing Manager:

About Distacart

Distacart is a global e-commerce platform which helps sellers list authentic Indian products for sale

all over the world.

Shift: Day shifts 10 AM to PM IST

Roles and Responsibilities:

Create strategies and roadmap for direct to consumer channels (email, push notification, and SMS)

to drive new user acquisition, increased conversion, and improved engagement Collaborate with

content, marketing, product teams to develop engaging and revenue driving communications.

Identify effective ways to better target customers via segmentation and personalization tactics.

Build segmentation filters for campaigns using Klaviyo marketing automation tool, to improve

customer journeys.

Work with engineering and design to implement emails and push notifications, including but not

limited to building & sending emails, pulling audience segments, a/b testing & reporting) .

Develop deep understanding of customers and build customer targeting, segmentation, and

communication strategies to maximize the conversion rate, cross sell purchase rate.

Build marketing automation and triggers to engage and convert prospects and customers across the

customer journey Continuously conduct A/B tests and analyse results to develop insights to improve

conversion rate, retention, and member loyalty Provide on-going reporting, campaign insights and

revenue pacing to stakeholders.

Qualifications and Requirements:

3-5+ years of experience and proven track record in developing multi-channel

roadmaps Experience working in a strong metrics driven culture to measure the channel

impacts Advanced knowledge of Klaviyo and other relevant CRM software.

Experience in customer segmentation strategies and subscriber management across multiple

channels, deliverability.

Excel, A/B testing, experiment design, campaign analysis Strong organizational and communication

skills Exhibit willingness and flexibility to work in a small team

• Experience

  3 - 5 Years

• No. of Openings

  5

• Education

  Professional Degree, Post Graduate Diploma

• Role

  Email Marketing

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office