We are looking for a talented Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities:
- Develop and implement digital marketing strategies to drive traffic, engagement, and leads that deliver sales and customer retention.
- Manage email marketing campaigns, including copywriting, design, segmentation, and scheduling.
- Create engaging and compelling content for various digital platforms, including social media, websites, blogs, and email newsletters.
- Design and produce digital assets, including graphics, banners, and infographics, to support marketing campaigns.
- Conduct keyword research and optimize content for search engine optimization (SEO).
- Monitor and analyze the performance of digital marketing campaigns using Google Analytics, email marketing platforms, and other relevant tools.
- Generate reports on campaign performance and make recommendations for optimization.
- Collaborate with cross-functional teams, including sales, product, and design, to ensure alignment of marketing strategies with overall business objectives.
- Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to improve campaign performance.
Skills and Qualifications:
Bachelor's degree in marketing, communications, or a related field.
- Proven experience in digital marketing with a focus on email marketing, copywriting, and graphic design.
- Proficiency in using email marketing platforms (., Mailchimp, Constant Contact), content management systems (., WordPress), and graphic design tools (., Adobe Creative Suite).
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