About the Company
iTech India is a premier digital transformation services organization established in 2003. With over 21 years of operations, we have achieved significant milestones by serving a diverse range of domestic and international clients. Our team of over 400 employees operates from multiple locations. Our mission is to drive the success of our clients by delivering innovative solutions and exceptional service. We specialize in providing end-to-end digital transformation services that enable businesses to leverage cutting-edge technologies and optimize their operations. Our expertise spans across various domains, including software development, IT consulting, data analytics, and more. Join us at iTech India, where we are committed to making a difference through technology and innovation.
About the role
Email Marketing Executive, you will play a crucial role in developing and implementing our email marketing campaigns. You will be responsible for creating engaging content, designing effective email strategies, and analyzing campaign performance to optimize results. Your creative skills and analytical mindset will contribute to increasing our email subscriber base and improving customer retention through targeted campaigns. Collaborating closely with the marketing team, you will ensure alignment with overall marketing goals and contribute to the company's growth objectives.
Job Responsibilities:
Develop and execute email marketing campaigns aimed at achieving company objectives, including lead generation, engagement, and conversion.
Create compelling email content, subject lines, and calls to action tailored to different audience segments.
Coordinate with the marketing team to ensure alignment of email marketing campaigns with overall marketing strategies and goals.
Conduct A/B testing on various email campaigns to optimize open rates, click-through rates, and conversion rates.
Monitor and analyze campaign performance metrics to identify areas for