Title: Email Marketing Specialist
Summary:
Execute email campaigns to engage audience, drive conversions. Collaborate on strategy, content design, and analysis. Manage subscriber lists, segmentation, and compliance. Optimize campaigns through analytics and A/B testing.
Responsibilities:
1. Develop and execute email campaigns aligned with marketing goals.
2. Create visually appealing email content for targeted audience segments.
3. Segment subscriber lists and monitor key metrics for optimization.
4. Conduct A/B tests on subject lines, copy, and designs.
5. Collaborate with creatives to produce graphics and multimedia content.
6. Ensure compliance with anti-spam regulations and best practices.
7. Manage email automation workflows and drip campaigns.
8. Monitor industry trends and competitor strategies.
9. Generate reports and analyze data for insights.
10. Make data-driven recommendations for improvement.
Requirements:
1. Bachelor's degree in Marketing or related field.
2. Proven experience in email marketing, preferably B2C or e-commerce.
3. Proficiency in email marketing platforms like Mailchimp or HubSpot.
4. Strong analytical and communication skills.
5. HTML/CSS knowledge a plus.
6. Ability to multitask and prioritize in a fast-paced environment.
7. Up-to-date on email marketing trends and regulations.
8. Creative thinker and team player.
Join us in driving business growth through email marketing!