Key Responsibilities:
Develop, implement, and manage PPC campaigns across various digital platforms, including Amazon, and more.
Conduct thorough PPC audits to ensure alignment with industry best practices and continuous optimization.
Perform daily account management tasks for pay-per-click (PPC) accounts, ensuring effective and efficient campaign performance.
Monitor and adjust bids to optimize ROI, ensuring budget efficiency and campaign success.
Design, run, and analyze PPC tests, reporting on results and implementing learnings for future campaigns.
Conduct in-depth keyword research and selection to maximize campaign effectiveness.
Stay updated with industry trends and evolving PPC strategies, ensuring the company remains competitive.
Collaborate closely with the marketing team to align PPC campaigns with broader marketing objectives.
Analyze competitor advertising strategies, identifying opportunities for differentiation and improvement.
Develop forecasts and budgets for PPC activities, ensuring strategic allocation of resources.
Provide creative input for ad copy and visual elements to enhance campaign effectiveness.
Implement strategies to increase brand awareness and visibility across global markets.
Generate monthly reports detailing key metrics, goal tracking, revenue tracking, and other KPIs.
Optimize landing pages and ad copy for all PPC campaigns, focusing on conversion rate improvement.
Build and manage large keyword lists, ensuring comprehensive coverage of relevant search terms.
Experience
3 - 7 Years
No. of Openings
3
Education
Any Bachelor Degree
Role
E-commerce Manager
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
E1/72 , Sector 11, Faridabad (HR)