Job description :
To work in close association with Sales team in the region and HO Marketing teams. Responsible for driving the entire marketing activity in the region .
- Driving Sales Promotion initiatives for the region in line with the business objectives. implement sales promotion plans and support initiatives.
- All promotional activity- Advertising, sales promotion, demo/caravans, new product launches, All sales aid/promotional items, interacting with event agency
- Develop appropriate marketing initiatives for existing and new products to address to the business needs in coordination with the HO marketing teams
- Exhibition, customer meets, product displays, market mapping, usage segments etc.
- Ensure availability of all promotional material.
- MAP(Monthly activity plan)- review and cost control
- Ensure capturing of data during marketing activities and report Effectiveness check of activities
Product launches
Market intelligence
- Monitor competition activity - New products, pricing, activities of competitors
Market Research:
- Co-ordinate & Roll out dip stick market surveys, customer feedback surveys and consolidate data for analysis