Specialist in understanding the sales opportunity Pan World level on web, mobile, email
and social.
Must be working on CPC, CPL, CPM, CPI, CPS and CPA campaigns to meet the ROI.
Very good Working knowledge of RTB, Ad network business models and agency
operations.
Street – smart sales managers who have an ability and authority to develop/suggest on
the spot custom marketing proposals and ideas.
Develop new contacts, and expand existing relationships with advertiser’s / Media
agencies.
To create strategies and media plans for client accounts managed by you.
To work closely with your line manager to ensure that all client accounts managed by
you have a robust media strategy in place, together with specific performance targets
and objectives tailored to meet or exceed the business and commercial expectations of
the client
To develop a strong understanding of the products, competition, industry, marketing
goals and objectives of each of your clients
To manage budgets in line with strategy and ensure that monthly spend is on target
To regularly attend and actively take part in client meetings
To produce monthly and weekly reports for clients containing a robust description of
monthly activity, suitable advice and recommendations and a clear summary of
performance against the key performance indicators and metrics agreed with the client
To devise and follow paid media strategies for clients
To carry out regular maintenance for a number of assigned ongoing client accounts,
ensuring the efficient day-to-day management of these campaigns