Roles and Responsibilities
Web Platform Management (Care, Content and SEO/SEA)
Performance Marketing: Direct responsibility for driving traffic and conversion for all digital channels, including paid search, display, re-marketing, paid social media and affiliate
Managing digital marketing activities with territories (. digital sales channel, online campaigns, E-Mail marketing)
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Ensure Roll-Out of digital Tools
Internal Communication and Information
Coordination and supervision of external service providers, agencies
Working in all areas of SEM, including PPC, SEO, and Social media channels and updating our internal social media platform.
Execute and manage all online marketing activities (SEO / SEM / PPC / Google Ad-words / Social Media Marketing / Content Marketing / Email marketing etc.) including campaign management, keywords targeting, optimization based on data-driven strategies, etc.
Creating/Managing Paid campaigns on Facebook, Linked In, and other social media networks.
Optimizing ad copies and landing pages for better results
Experiment with various advertising channels and track conversions to figure out - what works best for the company.
Creating/Managing Paid Campaigns on Google Ad-words & Display Networks
Keyword research using various tools
Generating reports & analyze account performance.
Desired Candidate Profile
1 to 3 years of experience in digital Marketing, preferred experience in a digital agency.
Familiar with MS office software, Word, Excel, Power point.
Familiar with variety of designing software.
Specialized/ professional certification in Digital Marketing