Digital Media Marketing Manager
KEY RESPONSIBILITIES
• Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands
• Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
• Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest,
Websites, Mobile Apps, Relative blogs, Forums and more
• Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams’ partnership
• Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand
• Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media strategies
• Plan & prepare monthly & quarterly campaign plans for the brand
• Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
• Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary
• Master media workflow & respective online tools thus aiding the brand
• Collaborate and guide the immediate team members- Digital Media Executive(s)
• Manage and overcome routine challenges
• Liaison with the client thus maintain first level contact with brand POCs
• Attend & cover on-ground events & workshops as deemed necessary
• Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
QUALIFICATION REQUISITE
• Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media/Marketing Communication/Advertising or equivalent
• Certification in Digital Media/SEO/SEM/Ecommerce will be added honors
• 3+ Yrs Exp