Digital Media Marketing Manager
KEY RESPONSIBILITIES
Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands
Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest,
Websites, Mobile Apps, Relative blogs, Forums and more
Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams partnership
Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand
Prepare analysis, review & reports on campaign effectiveness by tracking KPIs measuring the impact of social & digital media strategies
Plan & prepare monthly & quarterly campaign plans for the brand
Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary
Master media workflow & respective online tools thus aiding the brand
Collaborate and guide the immediate team members- Digital Media Executive(s)
Manage and overcome routine challenges
Liaison with the client thus maintain first level contact with brand POCs
Attend & cover on-ground events & workshops as deemed necessary
Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
QUALIFICATION REQUISITE
Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media/Marketing Communication/Advertising or equivalent
Certification in Digital Media/SEO/SEM/Ecommerce will be added honors
3+ Yrs Exp