Job brief:
We are looking for an experienced and result-driven Digital Marketing Strategist to join our team! As a Digital Marketing Strategist at our company, you will be responsible for setting up, implementing, and managing the overall digital marketing strategy for our clients.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Ultimately, you should be able to effectively connect our client’s brand with their customers.
Responsibilities:
Set digital marketing strategies for our clients on all necessary platforms.
Research products, services, and current strategies to identify new opportunities.
Analyse web traffic metrics and suggest solutions to boost web presence.
Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
Keep up to date with our audience’s preferences and proactively suggest new campaigns.
Liaise with Account, Design and Content teams to optimize customer experience and ensure brand consistency.
Identify advertising needs.
Establish best practices in digital marketing.
Stay up to date with digital technologies developments.
Strategic planning and development of digital pitch presentations for new business acquisitions.
Build, Manage, Train & Lead the digital team.
Requirements:
Proven work experience as a Digital marketing strategist or Digital marketing manager.
Demonstrable experience with SEO/SEM.
Experience implementing and optimizing Google AdWords campaigns.
Solid knowledge of web analytics tools like Google Analytics.
Hands on experience with online marketing tools and practices.
Familiarity with web design and development.
Excellent verbal and written communication skills.
Strong analytical and project management skills.
Bachelor’s degree in Marketing, Advertising, or relevant field.