Digital Marketing Strategist should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities
Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Plan and execute all digital marketing, including SMM/SEM, marketing email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Analyze web traffic metrics and suggest solutions to boost web presence
Monitor marketing and sales performance metrics to forecast trends
Build strong client relationships through social media interaction
Identify advertising needs
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Establish best practices in digital marketing
Other desirable aspects:
Demonstrable experience leading and managing SMM/SEM,
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Superior communication skills, both internal and client-facing
Ability to work effectively with a variety of internal teams, including Creative, Media and Technical Delivery Specialists
Strong interest in technology or digital marketing
Experience
3 - 5 Years
No. of Openings
2
Education
Professional Degree, Any Bachelor Degree, B.E, M.B.A/PGDM
Role
Digital Marketing Strategist
Industry Type
Education / Teaching / Training / Colleges /Institutes / Universities
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office