Digital Marketing Specialist

Karvy Infotech Pvt Ltd

Roles & Responsibilities:

Responsible for Plan, execute, review, revise, measure and report performance of digital marketing

campaigns and assess against goals & KPIs exclusively on Google Adwords.

Lead the execution of marketing programs from start to finish, leveraging internal support and driving

collaboration to generate leads on an everyday basis.

Take complete ownership of digital promotion budgets on Google Adwords based on key insights and

trends of past campaigns and ensure it achieves desired goals.

Ensure day to day implementation of paid search tactics that include keyword development, budget

allocation, as well as campaign optimization, planning and executing digital media campaigns based on the

client's objective.

Create Ad Campaigns, Monitor, Review, Improve & Send Reports to find new opportunities to drive

traffic & lead generation programs to measure ROI.

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for

future campaign development and go-to-market strategies, complete with formal proposals and

recommendations on tactics.

Analyse customer insights, consumer trends, market analysis, and marketing best practices to build

successful strategies.

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders

about marketing programs, strategies, and budgets

Conduct keyword research, A/B testing, and analyze campaign performance.

Desired Candidate Profile:

Education: Marketing background candidate with expertise in Digital Marketing, a dedicated

a course/diploma in Digital Marketing will be added to Advantage.

A strategic and creative thinker with proven experience of working on diverse and wide ranging

communication strategies including all forms of media.

Proven working 3+ years of experience Google Adwords.

Demonstrable experience leading and managing SEM, marketing database, email, social media and/or

display

• Experience

  1 - 4 Years

• No. of Openings

  2

• Education

  B.C.A, B.E, M.C.A, M.Tech

• Role

  Digital Marketing Specialist

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office