Digital Marketing Specialist

Invesmate

Responsibilities

 Plan and execute all digital marketing, including SEO/SEM, Marketing Database, Email, Social Media and

Display advertising campaigns

 Design, build and maintain our social media presence

 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and

KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize the user experience

 Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels

and customer touchpoints

 Instrument conversion points and optimizes user funnels

 Collaborate with agencies and other vendor partners

 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where

appropriate

Requirements

 BTech / MTech / BCA / MCA degree in marketing or a related field

 Proven working experience in digital marketing

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media

and/or display advertising campaigns

 Highly creative with experience in identifying target audiences and devising digital campaigns that

engage, inform and motivate

 Experience in optimizing landing pages and user funnels

 Solid knowledge of website analytics tools (., Google Analytics, NetInsight, Omniture, WebTrends)

 Working knowledge of ad serving tools

 Experience in setting up and optimizing Google Adwords campaigns

 Working knowledge of HTML, CSS, and JavaScript development and constraints

 Strong analytical skills and data-driven thinking

 Up-to-date with the latest trends and best practices in online marketing and measurement

Job Types: Full-time, Permanent

Salary: From ₹15, per month

• Experience

  1 - 3 Years

• No. of Openings

  3

• Education

  Any Bachelor Degree

• Role

  Digital Marketing Specialist

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home