The Digital Marketing Specialist’s role is to design, create, and deliver marketing
programs to support expansion and growth of the company services and products. This
role requires an in depth knowledge of Our products and market goals. Proficiency
in graphics, web advertising, social media and web development is a must. Familiarity
with a wide range of field practices, concepts, and procedures.
Core Competency Requirements
Deep understanding of digital marketing and digital production.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites,
and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social
marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and
interpret data.
Must be able to work under constant deadline pressure and manage multiple projects across
multiple lines of business.
Strong management skills, excellent oral and written communication skills.
Experience delivering digital campaigns for mainstream products and services
Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML,
HTML 5, CSS