Objectives of this role
Plan, execute, and manage all digital marketing for [Company X], including SEO, SEM, email marketing, and social media
Establish and execute a digital marketing strategy to distribute content
Work with and manage a team of writers, marketers, and other stakeholders to maintain [Company X]’s digital presence
Maintain consistent brand messaging across all social channels
Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
Create and maintain an editorial calendar to deliver targeted content
Responsibilities
Create and manage content for [Company X]’s social media, emails, and other forms of digital communication
Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
Develop and monitor campaign budgets
Stay up to date on the latest social media trends, and implement them in [Company X]’s marketing campaigns