Job Overview: We are seeking a versatile and experienced Digital Marketing Specialist who can handle various aspects of digital marketing, including Social Media Management (SMM), Social Media Optimization (SMO), Graphic Design, Web Design, Digital Marketing, and Video Editing. The ideal candidate will be a creative and strategic thinker, with a passion for developing and executing innovative marketing campaigns to drive brand awareness and engagement.
Key Responsibilities:
1. Social Media Management (SMM):
o Develop, implement, and manage our social media strategy across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
o Create and curate engaging content tailored to each platform.
o Monitor and analyze social media performance using analytics tools.
o Engage with followers, respond to inquiries, and foster community growth.
2. Social Media Optimization (SMO):
o Optimize social media profiles to enhance visibility and reach.
o Implement strategies to increase followers and engagement rates.
o Utilize SEO best practices to improve content discoverability.
3. Graphic Design:
o Create visually appealing graphics for social media posts, advertisements, website banners, email campaigns, and other marketing materials.
o Develop and maintain the brand's visual identity and ensure consistency across all platforms.
o Use tools like Adobe Creative Suite (Photoshop, Illustrator, etc.) to produce high-quality designs.
4. Web Design:
o Design and maintain the company's website, ensuring it is user-friendly, visually appealing, and optimized for search engines.
o Collaborate with developers to implement design changes and updates.
o Ensure the website is mobile-responsive and aligned with the latest web standards.
5. Digital Marketing:
o Develop and execute digital marketing campaigns to drive traffic, engagement, and conversions.
o Utilize various channels such as email marketing, PPC, SEO, and content marketing.
o Analyze campaign performance and provide insights fo