JOB DESCRIPTION DIGITAL MARKETING
A Digital Marketing Executive is responsible for creating, implementing, and managing a company's digital marketing campaigns across various online platforms like social media, email, search engines, and websites, utilizing strategies like SEO, PPC, content marketing, and social media advertising to achieve marketing goals such as lead generation, brand awareness, and increased website traffic, while constantly analysing data to optimize campaign performance and stay updated on digital marketing trends; they collaborate with other teams to ensure alignment with overall marketing objectives and brand messaging.
Key responsibilities may include:
1)Campaign planning and execution:- Developing and executing comprehensive digital marketing campaigns across multiple channels including social media, email marketing, paid advertising (PPC), SEO, and content marketing.
2) Content creation and management:- Writing engaging blog posts, social media content, website copy, and other digital content to attract and retain target audience.
3) Website optimization:- Analysing website performance metrics, identifying areas for improvement, and implementing changes to enhance user experience and conversion rates.
4) SEO optimization:- Implementing on-page and off-page SEO strategies to improve organic search ranking.
5) Paid advertising management:- Creating and managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant networks.
6) Data analysis and reporting:- Tracking campaign performance using analytics tools, measuring key metrics (ROI, conversion rates, click-through rates), and generating reports to identify insights and make data-driven decisions.
7) Market research and trend analysis:- Staying updated on emerging digital marketing trends and identifying new opportunities to leverage.
8) Collaboration with other teams:- Working closely with the sales team, content team, and
Experience
2 - 3 Years
No. of Openings
01
Education
Diploma
Role
Digital Marketing Specialist
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
20-VIKRAM UDHYOG NAGAR ,IN FRONT OF NAYRA CHOCLATE FACTORY GATE NO 1 ,NEAR PRABHU TOLL KATA ,PALDA