Digital Marketing Specialist On-site/Freelance

Nevina Infotech

Job Overview:

We are seeking a dynamic and experienced Senior Digital Marketing Manager with 7-8 years of hands-on experience in executing and leading digital marketing strategies. This individual will be responsible for driving our digital marketing efforts across various channels, optimizing campaigns, and leading a team to ensure all initiatives align with the company’s growth objectives.

Key Responsibilities:

Strategy Development and Execution:

Lead the development, implementation, and optimization of digital marketing strategies to drive brand awareness, engagement, and conversion across multiple online channels.

Plan and execute campaigns across digital platforms including Search Engine Marketing (SEM), SEO, email marketing, social media, display advertising, and affiliate marketing.

Analyze the market landscape, target audience, and industry trends to inform digital strategies.

Campaign Management and Optimization:

Manage and optimize paid media campaigns, including Google Ads, Facebook Ads, LinkedIn, and other paid media channels, to ensure maximum ROI.

Oversee content creation, ensuring alignment with brand messaging and audience preferences.

Track and analyze campaign performance metrics, providing actionable insights to stakeholders.

Manage A/B testing and other optimization methods to improve campaign performance continuously.

Team Leadership and Collaboration:

Lead and mentor a team of digital marketing specialists, ensuring effective execution of marketing campaigns.

Collaborate closely with the creative, content, and design teams to produce high-quality marketing materials.

Work with other departments like sales, product, and customer service to align marketing strategies and ensure seamless execution.

Analytics and Reporting:

Use data analytics tools such as Google Analytics, Adobe Analytics, or similar to monitor website traffic, engagement, and conversion metrics.

Prepare and present detailed performance reports, highlighting key insights and

• Experience

  3 - 6 Years

• No. of Openings

  3

• Education

  Higher Secondary

• Role

  Digital Marketing Specialist

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  hr@nevinainfotech.com