*Responsibilities:*
1. Develop and implement digital marketing strategies to drive online traffic and lead generation.
2. Manage and optimize online campaigns across various channels, including social media, search engines, and email marketing.
3. Analyze data and performance metrics to identify trends and insights for continuous improvement.
4. Execute SEO strategies to improve website visibility and organic search rankings.
5. Create and curate engaging content for digital platforms to enhance brand presence.
6. Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts.
7. Stay updated on industry trends and emerging digital marketing technologies.
8. Monitor and report on the effectiveness of digital marketing campaigns using analytics tools.
9. Manage budgets effectively, ensuring optimal allocation for maximum ROI.
10. Utilize A/B testing and other methods to optimize conversion rates.
*Qualifications:*
1. Bachelor's degree in Marketing, Business, or a related field.
2. Proven experience in digital marketing with a focus on successful campaign management.
3. Strong understanding of SEO, SEM, social media, and email marketing best practices.
4. Proficiency in using analytics tools and platforms to track and analyze campaign performance.
5. Excellent communication and interpersonal skills.
6. Creative mindset with the ability to think outside the box.
7. Up-to-date knowledge of digital marketing trends and tools.
8. Results-driven with a track record of achieving KPIs and targets.
9. Ability to work independently and collaboratively in a fast-paced environment.
10. Certifications in digital marketing (Google Ads, Facebook Blueprint, etc.) are a plus.