Executive Officer - Digital Marketing

GI TAGGED

Manage both on-page SEO and off-page SEO for the company.

Develop and map out SEO and Social Media content.

Reviewing/writing necessary content for the landing page.

Setting up and executing digital advertising campaigns on platforms of Facebook, Google AdWords campaign, etc. by performing necessary keyword research or conceiving landing page content, layout & design.

Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

Focus on a combination of tactics and strategy for SEO/SEM/SMM.

Performing periodic technical audits on the website, making short and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.

Consulting with web developers to ensure the necessary technical architecture is in place.

Monitoring SEO trends, best practices and techniques to ensure cutting edge strategy, top website rankings and identification of new opportunities.

Keyword research on the company’s site by considering the existing SEO reach, competition benchmarking, and cross-channel analysis to arrive at targeted keyword sets.

Continually analyze results to optimize website content,as well as report progress and results.

Working Knowledge of Google Analytics and Reporting Platforms.

Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc., and suggest recommendations.

On-Page Optimization Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc., and provide recommendations based on SEO best practices for optimization.

Content Strategy With keyword research as the fundamental input conduct a deep dive ion-site content to contribute to a content strategy.

Off-page SEO - in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact

• Experience

  2 - 5 Years

• No. of Openings

  2

• Education

  Diploma, Any Bachelor Degree, Post Graduate Diploma

• Role

  Digital Marketing Officer

• Industry Type

  Manufacturing / Production / Quality

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office