§ Own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimized manner.
§ Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.
§ Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords.
§ Liaison with the design team to experiment new creatives on daily/weekly basis.
§ Set up daily performance reports to analyze the performance and further optimize campaigns.
Who you are?
§ Minimum 2 years of experience in leading and managing Facebook, Google AdWords UAC & Ad networks.
§ Responsible for handling a campaign budget of more than 1000k per month.
§ Should showcase a strong analytical skills and data-driven approach to marketing campaigns.
§ Should be comfortable in writing various ad copies and brainstorming for new creative ideas.
§ Should have a strong understanding of marketing tools such as FB power editor/Ads manager and Google AdWords.
§ Well versed with analytics tools such as Firebase, Facebook Analytics, AppsFlyer, Google Analytics etc.
§ Strong communication skills to speak to Ad networks, mobile publishers, OEMs and account managers.
§ Strong decision making and negotiation skills to start new partnerships with external vendors.