Digital Marketing Manager

shakthi group of company

To manage the Digital Marketing function and planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising, Mass Marketing.

Roles & Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyses content success

Forecast marketing campaign growth and ROI for marketing campaigns

Manage email and social media marketing campaigns

Use Google Analytics, Google Ad Words, and other relevant sites

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Planning digital marketing campaigns, including web, SEO/SEM,email,social media & display advertising

Manage an organization's website and maintain it, keeping best practices in mind

Optimize content for the website and social media platforms

Identify trends & insights and optimize spend & performance based on the insights.

Work with various content formats such as blogs, videos, audio podcasts, etc.

Track the website traffic flow

Implement and analyse performance metrics

Provide internal reports on a regular basis

Execute new and creative collaborations among technologies and platforms

• Experience

  6 - 12 Years

• No. of Openings

  30

• Education

  B.Com

• Role

  Digital Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office