To manage the Digital Marketing function and planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising, Mass Marketing.
Roles & Responsibilities:
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyses content success
• Forecast marketing campaign growth and ROI for marketing campaigns
• Manage email and social media marketing campaigns
• Use Google Analytics, Google Ad Words, and other relevant sites
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Planning digital marketing campaigns, including web, SEO/SEM,email,social media & display advertising
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Identify trends & insights and optimize spend & performance based on the insights.
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyse performance metrics
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms