Job Description -
• Work closely with Internal marketing team and external agency and devise innovative growth strategies, by developing a deep understanding of our target consumers.
• Optimization of all marketing channels to generate leads.
• Have a deep understanding of digital marketing channels and driving scale on customer acquisition
• Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth.
• Create a performance metrics framework to set and evaluate goals for every campaign.
Qualifications:
- MBA in Marketing
- Mandatory 2+ years of relevant digital marketing experience.
- Preferably working experience with Edu tech company
- Mandatory knowledge working with Marketing agency or vendors
- A combination of analytical and creative thinking, with excellent attention to detail and good business judgment.
- Passion & hustle to take on & solve problems individually and within cross-functional teams.
- Strong verbal and written communication skills and collaborative working style are a major plus.
- Creating lead funnels.
- Knowledge of EdTech field is added advantage.
- International campaign experience is added advantage.
- Monthly Campaigns and performance reporting.
Job type: Full-time
Work location - Hybrid - Should be local to Noida / Greater Noida
Shift and schedule: 11 am – 8 pm (Weekly twice should be able to take late meetings)