Job Description
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
Roles and Responsibilities
• Develop and manage digital marketing campaigns
• Manage organization's website
• Experience with lead generation through different channels like B2C social media, Google Adwords, LinkedIn /FB /Twitter/ Instagram, and email campaigns and SEO/SEM.
• Track the website traffic flow and provide internal reports regularly
• Edit and post content, videos, podcasts, and audio content on online sites.
• Promote company's product and services in the digital space.
• Drive website traffic and acquire leads.
• Marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
• Track, report, and analyze website analytics, and PPC campaigns.
• Communicate with Client via phone, email or chat.
• Optimize the landing pages of paid search engine marketing campaign
• Manage the expense and budget of campaigns, and estimate monthly costs.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Understand and create youtube content and organic marketing strategy.
• Should know how video will come in recommendation and suggestion.
• Day to day Channel audience engagement.
Role: Digital Marketing
Employment Type: Full/ Permanent
Experience: 5+ years
Salary: upto 65k per month/ Best as per Industry