Digital Marketing Manager

Project Eagle

AREA OF RESPONSIBILITIES

PLANNING & EXECUTION

Brainstorm new and creative growth strategies.

Plan, execute, and manage all digital marketing, including SEO/SEM/PPC, SMS, marketing database, email, social media, Whatsapp & other messaging apps, and display advertising campaigns

Design, build and maintain our and our clients social media presence.

Create funnels, drive traffic to websites & SMM, while optimising UX.

Create and manage link building strategies, content marketing strategies.

Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success.

ANALYTICS

Evaluate - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Test - Plan, execute, and measure experiments and conversion tests.

Measure - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Optimisation - Identify trends and insights, and optimize spend and performance based on the insights.

MANAGEMENT

Stakeholders - Maintain strong and positive relationships with internal and external stakeholders.

Vendors - Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content.

Audience - Handle all audience interactions, including -- comments, live-chat etc.

New Trends - Keep updated and present new social media sites, web technologies, marketing platforms, and digital marketing trends.

Requirements

Years of Relevant Experience- 3+ Years of hands-on Digital Marketing experience for the company in-house and/ or as a consultant for external clients.

Software and Applications-

Google Adwords, Google Analytics, FB Pixel.

Content Management Systems, SMM Tools

Microsoft Office

Social Media (Facebook, Twitter, Instagram for Business, Linkedin Marketing etc.)

Adobe Creative Cloud (Photoshop, InDesign, Illustrator) is a bonus.

• Experience

  3 - 9 Years

• No. of Openings

  1

• Education

  Professional Degree, Any Bachelor Degree, B.C.A, B.E, Post Graduate Diploma, M.C.A, M.B.A/PGDM, M.Tech

• Role

  Digital Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office