He/She has to play a vital role in ensuring the success of brand communication within the prospective target market, territories and with current customers. Conveying the value propositions of service offerings per-se with in the target territories (target geographies) and the business markets.
This position requires exceptional writing and communication skills; an ability to device the marketing strategy, marketing plan and its execution. Training other team members in the team. Should be able to understand highly technical communications within the across teams and also
KEY TASKS, ROLE N RESPONSIBILITIES ARE AS FOLLOWS:
1. Digital Marketing : Social Media Promotion & Optimization (SMM),SEO/SEM/PPC, Retargeting & Remarketing.
2. Content Promotion: Promotion of PSI collateral (social media platforms, B2B portals and communities, etc.)
3. Website: Continual development, maintenance and promotion
4. Collateral: Writing website content, case studies, newsletters, blog post, etc.
5. Ownership of Content: To write or to get it from across teams or from 3rd parties/vendors/partners
6. PSI Presentations: Writing corporate presentation content, writing all other presentation content like showcasing CoE's
7. Vendor Management: Identifying 3rd party vendors/partners from Digital marketing perspective, SEO/SMO, etc.
8. Marketing Research: Identifying technology and marketing trends in global outsourcing industry, ICT industry, relevant reports for sales, marketing, engineering teams.
9. Partnership, Participation and Membership: Managing technology partners like Microsoft, AWS, Salesforce (SFDC), etc. Managing relation with industrial bodies like Nasscom. Identifying relevant trade and commerce conferences, events, exhibitions and finalizing yearly calendar with the leadership
10. Writing Marketing Plan: Writing and executing the marketing place
4 - 7 Years
1 Openings
5.0-6.0 Lac/Yr
Face-to-Face interview
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