• Expert in lead generation and monitoring of pre sales team
• Specialization in Marketing communication, creative development and campaign management
• Rich experience in advertising & communications, events and alliances
• In-depth understanding of media ATL / BTL media mix, media planning
• Understanding of fusion marketing across spectrum of offline and online channels
• Maintain social media presence at property level and at a corporate level
• Design promotional web landing pages to track effectiveness of other marketing initiatives
• Seek to minimize marketing expenses, develop annual forecasts
• Prepare reports by collecting, analysing, and summarizing data and trends
• Coordinate with internal departments for various content related information
• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent