Urgent opening with a client in Gurgaon.
Responsibilities:
Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Define online advertising strategy and creation of multichannel advertising campaigns
Plan and manage our social media platforms.
Prepare reports on marketing campaign’s overall performance.
Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing
Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.
Email marketing strategies to drive higher returns
Developing highly effective & creative demand generation initiatives
Constantly innovate on channels and advertising to build a competitive differentiation around the client brand.
Coordinate with advertising and media experts to improve marketing results.
Evaluate important metrics that affect the client website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.
In-depth knowledge and experience about various products that aid in these efforts. Viz Google AdWords, Facebook ads internal tool.
Experience in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals
Passion for marketing consumer internet product, strong analytics driven approach combined with eagerness to talk to users and create the best campaigns
Requirements:
Bachelor’s degree in marketing or relevant field.
A minimum of 5 years’ experience in a digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices, and website analytics.