This position is ideal for someone who likes the unknown or is at least okay with it and is willing to roll their sleeves up and do some work, not necessarily just delegate it or outsource it. We require someone who understands that their job might constantly be changing to fit the needs of the company.
Responsibilities:
Marketing & Sales
Generating Leads, inquiries, and sales from the Internet
Making calls to International prospective customers
Email campaigning
Active forum contribution on popular websites
Prepare online newsletters and promotional emails and organize their distribution through various channels
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.
SEO - Search Engine Optimization
Ideally, already comfortable with the use of WordPress, for the basics of website management - or willing and able to learn this through online learning sources
Conduct On-site and Off-site SEO
Data extraction, writing web marketing mailers, analyzing Export/Import data, sending emails, etc.
Improving SEO of various websites and social media pages.
High-quality backlinks building using ethical techniques
Google Analytics reporting
SEM & Ads management
Executing Ad campaigns by Google Ads, Bing, Facebook, etc
Plan, implement and manage marketing strategy
Running paid marketing campaigns online on various platforms
Optimizing the campaigns to deliver the best ROI while meeting targets
Experimenting and run A/B testing on campaigns, messaging and target to improve ROI.
Technical expertise required
SEO tools: Hubspot, Ahrefs, Semrush, Moz, Google keyword planner
Email marketing tools: Mailchimp, ActiveCampaign, Getresponse, Sender
Social media marketing: Hootsuite, Buffer
Content marketing tools: BuzzSumo, Kred, ClickFunnels
PM Tools: Trello, Slack, JIRA, Basecamp, Asana, Clickup