Digital Marketing Manager Job Responsibilities:
Ensure leads are generated within various advertising campaigns.
Generating sales leads for businesses and encouraging them to purchase products or services.
Identifying opportunities to generate leads through research, such as surveys or focus groups
Coordinating with other departments within the company so that all leads are followed up on and dealt with appropriately.
Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs build and maintain our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans execute, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize the user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop-off points and optimizes user funnels.
Completes digital marketing department operational requirements by running campaigns and following up on the output.
Hybrid Working
Working days 5 Days sat-sun off
Day shift general shift time 9am to 6pm