Are you a Marketing enthusiast?
This is not a usual job description where after reading the roles and responsibilities you are still unclear about the work youll be doing and how your contributions will impact the customers.
Here, well tell you exactly what youre getting into and you decide for yourself if were worthy of your application.
Deal? Lets do it!
The role and what we are looking for
Responsibilities:
1. Take ownership of pipeline creation and meet monthly and quarterly MQL targets
2. Manage spending and campaigns across Google Adwords, Display, Paid Social etc.
3. Build, execute, and optimize demand gen campaigns
4. Measure, analyze, and report campaign performance
5. Assist with landing page optimization, lead gen, and SEO projects.
6. Develop a deep understanding of customers, products, and buyers' journeys.
7. Collaborate with the Product marketing/Sales Team to build programs that support sales enablement.
8. Work closely with internal team members, outside vendors, and creative team to implement new ideas
Key Requirements
4+ years of digital marketing or demand generation experience in a software industry
Attention to detail and executional follow-through within a fast-paced environment.
Precise organizational skills and ability to manage multiple objectives at once.
Prior experience managing the demand generation/ Digital Marketing team of more than 3 team members
Strong analytical and quantitative skills with a demonstrated track record of making data-driven decisions to continually optimize and drive customer acquisition
Proven ability to accurately forecast and manage marketing budgets
In-depth knowledge of modern B2B SaaS landscape and latest techniques in inbound marketing and paid media strategies
Exceptional communication and writing skills. Able to write tight, targeted copy for campaigns and present hypotheses and results to sales and leadership teams
Experience with web content strategy, customer pathing, paid media, owned media,
Experience
2 - 5 Years
No. of Openings
1
Education
Professional Degree, Any Bachelor Degree
Role
Digital Marketing Manager
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Home