Digital Marketing Manager (Full Time)

Seacom Group

1 - 3 Years
2 Openings
Not Disclosed
Kolkata
+2 South 24 Parganas, Kolkata South Kolkata
Face-to-Face interview

Key Skills

Email Marketing Search Engine Marketing Google Adwords Keyword Analysis Display Advertising Content Editing Pay Per Click Social Media Marketing Facebook Marketing Google Analytics Link Building

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Job Description

A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services online. Their role is critical in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers.

Key responsibilities include:

Strategy Development: Crafting and overseeing online marketing strategies, including SEO, PPC, email marketing, content marketing, and social media.

Campaign Management: Planning and executing digital marketing campaigns across various platforms, monitoring performance, and optimizing them for better results.

Analytics and Reporting: Using tools like Google Analytics and other tracking software to assess campaign performance and report on the return on investment (ROI).

Collaboration: Working with content creators, designers, and other team members to align marketing efforts across channels.

Budgeting: Managing the digital marketing budget, ensuring the best allocation of resources for maximum return.

Staying Updated: Keeping up with the latest digital marketing trends, tools, and strategies to stay competitive.

Experience
1 - 3 Years
No. of Openings
2
Education
Diploma, Advanced/Higher Diploma, Professional Degree, Secondary School, Vocational Course
Role
Digital Marketing Manager
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
8, Kendua Main Road, Baishnabghata, Garia, Kolkata, West Bengal 700084

About Seacom Group

Seacom Group a multi-dimensional and multi disciplined organisation having its core strengths in University, Education, Hospitality, Marine, Sports....

The single largest educational conglomerate in Eastern India, the group addresses the critical area of Technical and Vocational education in a region that has, for reasons political, historical and economics, suffered immeasurably due to high levels of unemployment. It would not be an exaggeration to say that Seacom Group has played a stellar role in swaying the tide against the old colonial educational system that produced countless "generalists" every year the "qualified" thousands who has few or no takers in the job market. The group of institutions offer entire gamut of academic courses.