Digital Marketing Manager

Certera Solutions LLP

Responsibilities:

• Understanding the Company’s goals and objectives and its entire digital marketing needs to Manage and optimize the company's digital presence across various channels, including the website, social media platforms, email, search engine and use of the concepts of SEM, SMM, SEO, SMO, Email Marketing, Content Marketing, Affiliate Marketing, Remarketing, Mobile Marketing, Influencer Marketing, Advertising and more, with the help of tools like Google Analytics, Google Ad-Words, SA360, Google AdSense, Google Search Console, Google Tag Manager, SEMrush, AHref, Screaming Frog, Photoshop, AI Tools, etc.

• Conduct market research to identify and analyze the target audience, market trends, consumer preferences, and competitors' activities, and use these insights to form marketing and campaign strategies and product development to identify growth opportunities and ensure brand consistency.

• Creating digital marketing strategies to optimize online traffic to the company’s website, including responsive design, engaging content, and usability, and evaluating the success ratio of competitors to create plans to overtake them.

• Monitor and analyze digital marketing performance metrics, such as CPC/PPC, CRO, CTR, ROI, CPT, CPM, and website traffic, and provide regular reports to management.

• Implement and manage online and offline advertising, including different types of ads such as PPC search ads, display ads, social media ads, audio ads, video ads, email ads, mobile ads, native ads, and re marketing ads, to drive targeted traffic and increase conversions.

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

• Proactively generate and qualify leads through targeted outreach, networking, and innovative marketing strategies to drive business growth.

• Experience

  5 - 10 Years

• No. of Openings

  1

• Education

  B.C.A, Higher Secondary, M.A, M.C.A, M.Tech, M.Sc, Any Bachelor Degree, Secondary School

• Role

  Digital Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office