Digital Marketing Manager

Certera Solutions LLP

5 - 10 Years
1 Openings
Not Disclosed
Gurgaon
Face-to-Face interview

Key Skills

Pay Per Click Search Engine Marketing Social Media Marketing Link Building Marketing Communication Display Advertising Strategy Specialists Digital Marketing

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Job Description

Responsibilities:

• Understanding the Company’s goals and objectives and its entire digital marketing needs to Manage and optimize the company's digital presence across various channels, including the website, social media platforms, email, search engine and use of the concepts of SEM, SMM, SEO, SMO, Email Marketing, Content Marketing, Affiliate Marketing, Remarketing, Mobile Marketing, Influencer Marketing, Advertising and more, with the help of tools like Google Analytics, Google Ad-Words, SA360, Google AdSense, Google Search Console, Google Tag Manager, SEMrush, AHref, Screaming Frog, Photoshop, AI Tools, etc.

• Conduct market research to identify and analyze the target audience, market trends, consumer preferences, and competitors' activities, and use these insights to form marketing and campaign strategies and product development to identify growth opportunities and ensure brand consistency.

• Creating digital marketing strategies to optimize online traffic to the company’s website, including responsive design, engaging content, and usability, and evaluating the success ratio of competitors to create plans to overtake them.

• Monitor and analyze digital marketing performance metrics, such as CPC/PPC, CRO, CTR, ROI, CPT, CPM, and website traffic, and provide regular reports to management.

• Implement and manage online and offline advertising, including different types of ads such as PPC search ads, display ads, social media ads, audio ads, video ads, email ads, mobile ads, native ads, and re marketing ads, to drive targeted traffic and increase conversions.

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

• Proactively generate and qualify leads through targeted outreach, networking, and innovative marketing strategies to drive business growth.

Experience
5 - 10 Years
No. of Openings
1
Education
B.C.A, Higher Secondary, M.A, M.C.A, M.Tech, M.Sc, Any Bachelor Degree, Secondary School
Role
Digital Marketing Manager
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office

About Certera Solutions LLP

Certera is an all-in-one IT services provider that offers online & center based certification training. Our inception began in 2020 with the goal of providing high-quality IT solutions to consumers. In 2021, we opened a training facility as part of our aim to provide hands-on experience to both novices and professionals wishing to develop their skill sets.