Digital Marketing Manager (1-7 Years)

Aszone Pvt Ltd

Job Title

Digital Marketing Specialist

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About the Role

We’re looking for a data‑driven digital marketer who can plan, launch, and optimize multi‑channel campaigns that attract, engage, and retain our ideal customers. You’ll own performance across paid and organic channels, partner with creative and product teams, and turn insights into growth‑moving action.

Key Responsibilities

1. Campaign Strategy & Execution

Design full‑funnel campaigns across paid search, paid social, display, video, email, and emerging channels.

Write persuasive ad copy, landing‑page briefs, and A/B test hypotheses.

Manage budgets, pacing, and bids to hit CPA/ROAS targets.

2. Content & SEO

Build and execute an editorial calendar aligned with keyword research and buyer‑journey insights.

Collaborate with designers and writers to deliver blog posts, infographics, and video scripts that rank and convert.

Monitor technical SEO health (site speed, schema, crawl errors).

3. Analytics & Optimization

Own the marketing dashboard: GA4, Looker Studio (or similar), CRM, and ad‑platform reporting.

Run weekly performance reviews, spotting trends and recommending optimizations.

Implement conversion tracking, pixel/tag governance, and attribution modeling.

4. Lifecycle & Email Marketing

Segment audiences and develop automated nurture sequences (onboarding, win‑back, upsell).

Personalize messaging through dynamic content and behavior‑based triggers.

5. Collaboration & Project Management

Work cross‑functionally with Product, Sales, and Customer Success on go‑to‑market launches.

Brief creative assets, manage timelines, and ensure brand consistency.

Present insights and quarterly growth plans to leadership.

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Qualifications

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KPIs You’ll Own

Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS)

Marketing Qualified Leads (MQLs) & pipeline contribution

Organic traffic growth & keyword rankings

Email open, click, and conversion rates

• Experience

  1 - 7 Years

• No. of Openings

  2

• Education

  B.A, B.C.A, B.Com, Any Bachelor Degree, Post Graduate Diploma

• Role

  Digital Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  422/5973, Gautam Nagar St, Nageswar Tangi, Old Town, Bhubaneswar, Odisha 751002