Job Description:
We are seeking a Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate is passionate about digital marketing trends, possesses exceptional analytical skills, and has a proven track record of driving successful digital marketing campaigns.
Responsibilities:
Develop and execute comprehensive digital marketing strategies to drive online traffic and lead generation.
Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Conduct keyword research and implement SEO strategies to improve website visibility and rankings.
Create engaging content for various digital channels including website, social media, email newsletters, and blogs.
Monitor and analyze key performance metrics using tools such as Google Analytics and provide insights and recommendations for improvement.
Collaborate with cross-functional teams including design, content, and product to ensure brand consistency and alignment with marketing objectives.
Stay up-to-date with the latest trends and best practices in digital marketing and propose innovative ideas to enhance our digital presence.