Job Title: Digital Marketing Executive (Full Stack)
Panda ECE Pvt Ltd is a leading eCommerce enabler specializing in ERP and CRM software development. We empower businesses with innovative solutions to streamline operations, enhance customer relationships, and drive growth. Our expertise transforms digital strategies into actionable insights, ensuring seamless integration and optimal performance for eCommerce success.
Job Description:
As a Digital Marketing Executive (Full Stack), you will be responsible for driving performance marketing strategies and optimizing various digital channels to achieve business goals. Your expertise in Google Ads, Meta Business Suite, eCommerce, and Shopping Ads will be crucial in enhancing our online presence and driving conversions.
Key Responsibilities:
Performance Marketing:
- Develop and execute performance marketing strategies to drive traffic, engagement, and conversions.
- Monitor and analyze campaign performance, optimizing for ROI and adjusting strategies as needed.
Google Ads:
- Create, manage, and optimize Google Ads campaigns across search, display, and video networks.
- Conduct keyword research and bid management to maximize ad effectiveness and achieve KPIs.
Meta Business Suite:
- Develop and implement Facebook and Instagram ad campaigns using Meta Business Suite.
- Track and analyze performance metrics to refine targeting and ad creative.
eCommerce:
- Manage and optimize eCommerce marketing initiatives to boost online sales and customer acquisition.
- Implement strategies for improving product visibility and conversion rates on eCommerce platforms.
Shopping Ads:
- Create and manage Google Shopping campaigns to promote products and increase visibility.
- Analyze shopping ad performance and adjust strategies for maximum impact.
Analytics & Reporting:
- Use analytics tools to track, measure, and report on digital marketing performance.
- Provide insights and recommendations based on data