Digital Marketing Head

The Best Enterprises

• Responsible for and owning P&L for entire group’s E-commerce vertical.

• Responsible for superior consumer experience throughout the full funnel and journey on

platforms via traffic and conversion improvement models.

• Responsible for developing digital marketing strategy by studying economic indicators, tracking

changes in supply and demand, identifying customers and their current and future needs, and

monitoring the competition.

• Identify opportunities for launching digitally native products within existing and new categories

and brands and owning the ‘ideation to launch’ lifecycle for these products.

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display

advertising campaigns.

• Develops unique digital marketing strategy for different products and ultimately drives sales

growth through various online B2B, B2C, D2C, and other channels.

• Responsible for establishing partnerships and closely monitor sales across domestic as well as

global Ecommerce channel partners such as Amazon, Flipkart, Myntra, 1mg, noon, etc.

• Designs, builds, and maintains our social media presence globally.

• Responsible for planning and maintaining inventories and proper logistics.

• Measures and reports performance of all digital marketing campaigns and assesses against goals

(ROI and KPIs).

• Identifies trends and insights, and optimizes spend and performance based on the insights.

• Plans, executes, and measures experiments and conversion tests.

• Analyse data of each format from various sources such as Kantar household panel, Nielsen RMS,

Amazon Pi, Stack line and various other sources.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touchpoints.

We need headhunting service for Head of Digital Marketing and E-commerce from Mama's Earth,

ITC, HUL, Marico, Emami, Amazon/Flipkart (Health and Beauty category e-commerce head)

• Experience

  7 - 13 Years

• No. of Openings

  2

• Education

  Any Bachelor Degree, Professional Degree

• Role

  Digital Marketing Head

• Industry Type

  Call Centre / BPO / KPO / ITES / LPO

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office