Digital Marketing Head

Shemaroo Entertainment

Dear Candidates,

This opportunity is for a well reputed edtech company in mumbai

Job Description:

• and executing Digital Marketing strategy to meet key marketing objectives.

• Growth Planning Hacking for Lead Generation (primary objective) and Brand Building.

• Nurturing Digital Marketing team across Search (both organic and paid), social media, Inbound, Affiliate and Email Marketing

• Partnering with cross functional teams as and when required for effective campaign planning and analysis.

• Monitoring the integrated digital marketing campaigns from concept to execution for effective brand development

• Ensuring goal-based tracking of Cost per Transaction and Cost per Click

• Reviewing metrics like traffic and leads to formulate proactive plans.

• Defining Metrics, measuring, analysing, and continuously improving performance through relevant reports

• Strategize to use multi-platform digital marketing spends.

• Media planning & digital strategy for executive education courses for global markets

• Management of paid media execution, in line with target yields and spend levels.

• Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy.

• Team management of digital marketeers

• Strong analytical skills and data-driven thinking

• Managing Marketing and Sales team across the US and India.

• Creating, managing, and optimizing multi-channel acquisition campaigns that raise awareness of the company, drive traffic of qualified international students to our website, demonstrate our products leadership in the market, and optimize sales conversion.

• Managing company's partnership strategy, which encompasses universities, education industry partners and potentially employers looking to recruit international students.

• Setting, analyzing, and monitoring channel goals, and adjusting strategy accordingly.

• Experience

  10 - 16 Years

• No. of Openings

  1

• Education

  M.B.A/PGDM

• Role

  Digital Marketing Head

• Industry Type

  Education / Teaching / Training / Colleges /Institutes / Universities

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office