Head - Digital Marketing
Meru, a world-class ride hailing service, was launched in Mumbai in 2007 in association with True North (formerly known as India Value Fund Advisors).
Designation : Head Digital Marketing (Female Candidates Only)
Experience : 8 yrs+ : Location : Mumbai - Andheri East
Job Objective :
- A Digital Marketing professional to develop, implement, track and optimize our digital marketing campaigns across all digital channels, including social media.
- Internet Marketing Specialist, would be responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization for web & app, among others.
- Leading various online promotions and performance campaigns to achieve company's business objective, as well as perform consumer research to discover other ways of reaching customers via the Internet.
- The candidate must be interested for taking an additional role of ORM and online PR
Description :
- Develop digital marketing plans to increase traffic and engagement with new, prospective customers, building a best customer program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.
- Accelerate app & web bookings, including programs with established and new e-trailers and strategic partners (key external stakeholders across the app and digital publishing space, and industry experts).
- Lead the thinking for mobile & web platform development : App & Website content, e-commerce partnership and community development, consumer research, marketing and website technology.
- Grow and upgrade organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program.
- Actively partner and collaborate with cross-functional partners including key stakeholders, creative, copy, web and app development.