Digital Marketing Head

Sunsmart Global

8 - 10 Years
1 Openings
Not Disclosed
Chennai
Face-to-Face interview

Key Skills

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Job Description

Experience: 10+years

Responsibilities:

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Designs, builds, and maintains our social media presence.

• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights, and optimizes spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• Plans, executes, and measures experiments and conversion tests.

• Collaborates with internal teams to create landing pages and optimize user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifies critical conversion points and drop off points and optimizes user funnels.

• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

work from office (walk in interview)