• The ideal candidate we are looking for should have 1-5 years of experience in digital marketing & should be well versed in English communication
Technical Expertise in following area is required as much as possible:
• SEM –
o Well versed in Google Ads – advanced knowledge of Google Ads is plus !GEO restrictions, Extensions, DKIs etc
o Must have managed, created, & optimized of small to large Ads campaigns for US clients
o Google Ads certification is plus! Bing campaign implementation is required
o Keyword research and ad copy writing skills must.
o Should be very comfortable in reporting & identifying the anomalies in the weekly/monthly reports
o Should have Google Analytics knowledge & know how to use the insights to optimize digital marketing channels
o Knowledge of Google Merchant & Google data feed
• Social –
o Paid campaign management in Facebook, Instagram, Twitter, LinkedIn, & Pinterest is required
o Maximizing followers on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest
o Must know how to use Audience insight
o Basic knowledge of HTML editing, graphics designs using Photoshop
o Be able to implement conversion pixelto track conversions
o Know how to optimize without conversions
o A/B testing
• SEO –
o Must possess clear understanding of on-page & off-page optimization
o Know best practices of link building
o Must have knowledge of Google local listing
o Should have expertise in Article Submission, Press Release Submissions, Social Bookmarking, Classified Submissions, Blog Posting, and Business Directory Submissions
o Know how to analyze content & keyword density
• Tools –
o Google Ads, Keyword Research tools, Google Analytics, Google Console
o Video & photo editing tools . Adobe photoshop
o MOZ, SEMRush, ClickFunnels, Zapier, MailChimp, ConstantContact, BuzzstreamLastpass, RingLead, ScopeLead, Hootsuiteetc.
o , Slack, Microsoft Office Suite, Dropbox, Google Docs, Advanced knowledge of Excel is a big
1 - 3 Years
5 Openings
2.0-4.0 Lac/Yr
Face-to-Face interview
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