DIGITAL MARKETING EXECUTIVE
ROLES & RESPONSIBILITY
• Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads
• Marketing of digital products such as websites and mobile applications in Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
• Performing activities relating to Search Engine Optimization on a continuous basis
• Creating and executing SMS and E-mail based marketing campaigns
• Executing Social Media efforts and striving to improve the results in terms of KPIs . likes, shares, tweets, etc
• Reviewing and actively managing website and other online assets and sources
• Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
DESIRED SKILLS
• Should be Graduate / Post Graduate
• Should be highly up-to-date with advances in web technology
• Must know all about social networking and viral marketing campaigns
• Must be efficient in using technical language effectively, using all the appropriate internet jargon, and should know what makes a product innovative in the digital world
• Should be comfortable writing and communicating effectively about technology.
• Must be able to think creatively about innovative approaches to marketing.