Plan and execute multiplatform digital marketing campaigns.
Own our brand messaging strategy and standards.
Oversee email marketing and lead nurturing efforts.
Plan and run conversion testing and other experiments.
Own the use of our marketing technology platforms.
Be the point of contact for related vendors and agencies, as needed.
Coordinate with our content manager on the scope and direction of content creation.
Develop and execute an ongoing content promotion strategy.
Act as our community manager on our social media accounts.
Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
Create landing pages and other conversion opportunities.
Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
Proactively stay on top of digital marketing trends and news to inform future growth strategies and opportunities.
Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, etc.
Act as the owner of our website performance, with a focus on optimising search and user experience.
Job Type: Full-time