Responsibilities:
Develop, implement, and manage digital marketing campaigns across various platforms including Google Ads, Facebook, and Instagram to generate leads.
Optimize campaign performance to maximize ROI using data-driven insights and analytics.
Conduct keyword research and analysis to optimize SEO strategies and improve organic search rankings.
Create and manage content for social media platforms (SMM) to enhance brand visibility and engagement.
Monitor and report on key performance metrics for all digital marketing campaigns.
Collaborate with the design and content teams to create engaging and effective marketing materials.
Stay up-to-date with the latest digital marketing trends and best practices.
Conduct A/B testing and other testing methodologies to improve campaign effectiveness.
Manage budgets and allocate resources for different marketing initiatives.
Use tools like Google Analytics, SEMrush, and other analytics tools to measure and report on the performance of digital marketing campaigns.
Requirements:
Bachelors degree in Marketing, Business, or a related field.
2 to 6 years of experience in digital marketing, specifically in managing Google Ads and Facebook/Instagram campaigns.
Proven experience in SEO and social media marketing (SMM).
Strong understanding of current online marketing concepts, strategy, and best practices.
Proficient in using digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools like SEMrush or Ahrefs.
Excellent analytical skills and ability to interpret data to make informed decisions.
Strong written and verbal communication skills.
Ability to work independently and as part of a team.
Creative thinking and problem-solving skills.
- Experience2 - 5 Years
- No. of Openings2
- EducationB.Arch, B.C.A, B.B.A, B.Com, B.E, B.Tech
- RoleDigital Marketing Expert
- Industry TypeIT-Hardware & Networking / IT-Software / Software Services
- Gender[ Male / Female ]
- Job CountryIndia
- Job TypeWork from Office