Job Summary:
Educate U is seeking a skilled Digital Marketing Specialist to manage end-to-end digital marketing processes. The ideal candidate will develop, implement, and optimize strategies to increase brand awareness, drive traffic, and generate leads.
Key Responsibilities:
Strategy Development: Create and execute integrated digital marketing plans aligned with business goals.
Content Creation: Develop, manage, and optimize engaging content for various digital platforms.
SEO/SEM: Conduct keyword research, implement SEO strategies, and manage PPC campaigns.
Social Media: Develop and execute social media strategies to enhance brand presence and engagement.
Email Marketing: Design and optimize email marketing campaigns, manage lists, and analyze performance.
Analytics: Track and report on KPIs using tools like Google Analytics; optimize campaigns based on data insights.
Campaign Management: Oversee digital marketing projects, ensuring timely delivery and budget adherence.
Collaboration: Work with cross-functional teams to ensure cohesive messaging and branding.
Required Skills and Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
3+ years of experience in digital marketing.
Proficiency in digital marketing tools (Google Analytics, Google Ads, etc.).
Strong knowledge of SEO/SEM, social media, email marketing, and content marketing.
Excellent analytical, communication, and project management skills.
Creative thinking and problem-solving abilities.
Preferred Qualifications:
Experience with graphic design tools (Adobe Creative Suite, Canva).
Knowledge of HTML/CSS and CMS (WordPress).
Relevant certifications (Google Analytics, Google Ads).
What We Offer:
Competitive salary and benefits.
Professional growth opportunities.
Collaborative work environment with flexible hours and remote work options.