Digital Marketing Job Purpose
Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
Digital Marketing Job Duties
Develop and implement SEO and PPC strategies
Create and manage link building strategies, content marketing strategies, and social media presences
Innovate and present new marketing platforms and strategies
Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
Forecast marketing campaign growth and ROI for marketing campaigns
Manage email and social media marketing campaigns
Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
Use Google Analytics, Google AdWords, and other relevant sites
Drive traffic to company pages
Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Digital Marketing Skills and Qualifications
Bachelor's Degree in Advertising or Marketing, 1-4 Years Experience in Marketing, Strong Written and Verbal Communication Skills, Editing, Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, Strong Attention to Detail, SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office