Roles and Responsibilities
Manage website of the institute which will include changes in content and code files.
Implementing changes
Conversant with different SEO tools like (webmaster, google analytics, etc)
Basic image editing, optimization skills as required.
Reporting to the manager/team leader on a regular basis.
Sound knowledge of HTML, CSS, Javascript, jQuery, PHP.
Basic knowledge of GIMP/Photoshop/Online image optimization/manipulation services
Performing On-page/ off-page optimization
On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per standards. Etc.
Creating high-quality backlinks using ethical SEO techniques
Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence, and proximity
Perform keyword research to optimize existing content and uncover new opportunities
Maintaining the record of Monitoring site traffic & ranking of keywords.
Competitor Analysis
Desired Candidate Profile
The Candidate should have some experience in Digital Marketing.
Exceptional knowledge of digital marketing ideas on SEO and SEM
Google Analytics
Google Webmaster
On-Page Optimization & Off- Page Optimization
Blog Submissions
Google Ad-words