Responsibilities
Google ads certified who can take care of all types of execution of the google ads like search ads, display ads, video ads, shopping ads, programatic ads
Advanced On Page SEO activities execution
Advanced Off Page SEO activities execution
Keyword Research
Ranking of the keywords on the first page
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Wordpress website desinging and development
Requirements and skills
Candidate must be google ads certified for all types of ads
Proven experience in Advanced Technical SEO, On Page & Off Page SEO and ranking on keywords in defined timeline on Search Engine
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (., DART, Atlas)
Perfect knowledge of web analytics tools (. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field