Job description
We are looking for a Web Developer, SEO and Google Ads Specialist who has a well- rounded background in Wordpress Development and knows how to deal with dynamic websites.
You must have the ability to manage various components such as: Cost-Per- Click, Keyword Research, Ad Copy, On-page optimization and link building, PPC etc. Core PPC responsibilities include strategies, tactical executions, continuous improvements and reporting of all SEO & PPC Campaigns.
Roles and responsibilities
Develop, test and troubleshoot across multiple browsers, platforms and devices including tablets and smartphones, to support a consistent and positive customer experience.
Knowledge of PSD to responsive WordPress Conversion.
Follow SEO best practices for developing a site.
Knowledge of WordPress Security Implementations and Speed Optimizations.
Working knowledge of different types of page builders.
Perform full keyword research and develop related strategies.
Actively test and analyze targeting criteria (keywords and audiences), add creatives, landing pages and bid strategies to drive results in line with campaign roles.
Develop paid search strategy and determine KPIs for each recommendation.
Actively work to improve site speed and page ranking.
Manage and optimize display campaigns across multiple devices.
Analyze and optimize pay-per-click (PPC) campaigns to increase ROI ( return on investment ).
Generate weekly client reports for tracking goals, revenue etc.
Collaborate with our team of marketers and Google Ads specialists.
Follow industry trends, drive innovation and contribute to case studies, blog articles and trainings.
Contribute to projects, process changes and roll-outs.
Monitoring the performance of a live website.
Learn from our staff of industry experts and multiple e-learning resources.
Requirements
1-2 years of experience in SEO, Web Development and Google Ads.
Strong understanding of WordPress Development and capable to build a customized Solution.